According to msn.com in 1996 a national hoaxes made headlines when Taco Bell annoced that it was going to buy one of America's famous pieces; which we recognize as the Liberty Bell. This clever scheme did not take long to gain attention, as soon as news anchors and national news papers covered the story. Taco Bell claimed,' that the company was buying the infamous bell to help with the national debt." To me I do not beleive that any fast food chain has the capitol to pay for such a piece of history. However, when headlines hit papers on April 1st, 1996 people believed everything they read.
In a matter of hours, editors were slammed with incoming complaints about this purchased which caused a huge stir among the people of this country.
The very next story that the papers and news anchors covered regarded the sale of the Liberty Bell as a hoaxes only to bring attention to the business. Which seemed to work, in one week Taco Bell's sales sky rocketed to over a half of a million. Seeing as how it was April Fools day not only did publicity and sales turn positive for the company, it has now made history as one of the best hoaxes ever played on this country.
I have a few concerns regarding this matter. One, I question our country and our ability to spread news. I believe that it is a very efficent form of communication and allows barriers for advertizing to be broke and is easily accessable to many people. However, this has made many of our citizens dependent on papers and national news stories. Many of us, I believe allow themselves to believe much of what they read without ever questioning the truth or common ground in the matter.
Second, how does this form of advertizing affect a company? In this cases it was a huge pay off for Taco Bell. Dispite this fact, not all advertizing is good; some advertizments damage companies and turn off peoples relationship whith that organization.
I ask you, how many times do you question a news story when it is published in national papers or viewed on TV? Do you put your faith into the integrity of others?
Friday, February 11, 2011
Wednesday, February 9, 2011
When Does Advertizing go too Far?
There are many space, places and ways companies are able to advertise. The space that has made breaking news within the last decade is the forehead? I was dumbfounded when I recently read about this new phenomenon that companies pay standard people to, tattoo brands, logos and websites to their workers foreheads'. Yes, tattoo.
Recently a women sold her forehead on eBay as advertising space to Goldenpalace.com for ten thousand dollars. This women you will be surprised to know, is not the only one who has made money of this marketing scheme.
There were a few questions that entered into my mind as I read through the numerous articles about forehead advertising; first, why have companies resorted to using this technique? The only valid answer that I could find is, that as a society we have become encased in a world that is run by computers, moving advertisements and technology that it now takes more to catch a customers eye.
I must pose yet another question, for those that sell their foreheads for advertising space; I wonder if any of those individuals actually considered their future after the money that they earned dwindles away? In my opinion as a business inclined person, I question the affects of applying and interviewing for professional positions or even the day to day judgments of professionals that they may be surrounded by. This application of ink to a very public place on the body does not have to apply to business either it could apply in your personal as well whether it be going on a first date or getting married to whom you love. Does qone want and advertisement plastered to their forehead it the middle of a wedding picture?
So I ask you, how far would you go to advertise?
Recently a women sold her forehead on eBay as advertising space to Goldenpalace.com for ten thousand dollars. This women you will be surprised to know, is not the only one who has made money of this marketing scheme.
There were a few questions that entered into my mind as I read through the numerous articles about forehead advertising; first, why have companies resorted to using this technique? The only valid answer that I could find is, that as a society we have become encased in a world that is run by computers, moving advertisements and technology that it now takes more to catch a customers eye.
I must pose yet another question, for those that sell their foreheads for advertising space; I wonder if any of those individuals actually considered their future after the money that they earned dwindles away? In my opinion as a business inclined person, I question the affects of applying and interviewing for professional positions or even the day to day judgments of professionals that they may be surrounded by. This application of ink to a very public place on the body does not have to apply to business either it could apply in your personal as well whether it be going on a first date or getting married to whom you love. Does qone want and advertisement plastered to their forehead it the middle of a wedding picture?
So I ask you, how far would you go to advertise?
Monday, February 7, 2011
Mixed Marketing
The mixed marketing strategy is an integral part of any product, whether it is a new shoe by, Nike or a person such as myself. One must ask themselves as the are entering into the business world how they can market themselves involving this strategy to obtain a job?
The first step that one must take into consideration is the product, for more simplex purposes that person will be me. The quality of this product is of the most high quality worker that an employer can come across. I am able to learn new skills with ease, I have an efficient work ethic as well as great people skills. This is a one of a kind product.
Second is place, geographically the answer to this question would be Keene, NH as well as its surrounding areas. However, I am able to switch tasks with ease as well as employee positions with ease. My place within the working world is diverse and is interchangeable.
Third, promotion; in many respects advertising and sales. For this aspect of my product it would be based on word of mouth.
Fourth and lastly is price, I would be willing to work for a livable salary with benefits, however the money that I bring into the corporation will in many ways outweigh my paycheck. I am willing to work long hours and put my all as a product into any position.
What are you willing to do?
The first step that one must take into consideration is the product, for more simplex purposes that person will be me. The quality of this product is of the most high quality worker that an employer can come across. I am able to learn new skills with ease, I have an efficient work ethic as well as great people skills. This is a one of a kind product.
Second is place, geographically the answer to this question would be Keene, NH as well as its surrounding areas. However, I am able to switch tasks with ease as well as employee positions with ease. My place within the working world is diverse and is interchangeable.
Third, promotion; in many respects advertising and sales. For this aspect of my product it would be based on word of mouth.
Fourth and lastly is price, I would be willing to work for a livable salary with benefits, however the money that I bring into the corporation will in many ways outweigh my paycheck. I am willing to work long hours and put my all as a product into any position.
What are you willing to do?
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