In response to Jordan's blog;" Americans Happiest careers are not about the money"

  I would have to agree with Jordan and the article that was chosen to illustrate the point.

  I believe that many Americans do care how much they bring home each week. However, it has been cited in many sources that workers are willing to take a pay cut in order to become more content with the work that he/ she is doing.

  In many respects I feel that it depends primarily on the person. If money is what makes a person happy then, he/she would probably be more content with this situation. However if social contact and control over their daily tasks makes the individual more happy then i would assume by the recent studies, that the individual would be more inclined to take a pay cut and receive those benefits.

Green Marketing; Whats Green and Whats not?

   In the past few years many companies have decided to "go green". To many consumers this seems like a great option for the store in which they are shopping. However, how many of these companies are actually contributing to the true, "going green" statement. Is, "going green" just a way for companies to make more money off of making people feel good about purchasing their products because they feel as though they are contributing to the movement? Or are these companies actually making an effort?

   In a report that the USA Today posted, it said that not only are many companies going green to help the environment but they are also going green to save money for themselves as well. Companies such as, SunPower, Sierra Nevada Brewing, Patagonia, Ikea, Nike, Hewlett-Packard, UPS, Yahoo and others are using green practices in their work sites, in product development and packaging, in energy-saving data centers and other technology.

  This means that many of the companies save money on heating and cooling systems as well as transportation of employees. By allowing telecommunication conferencing, employees do not have to waste money as well as gas; flying internationally and nationally to conference to colleagues and co- workers.

   In the end I am sure that many companies are using this "going green" idea as a cover to make extra money but it is interesting to see how companies and consumers alike can feel better about their efforts for a greener environment.

How many companies do you think are actually "going green"?

Why is Camp-co Successful?

For those of you that are not familiar with this convenience store it is located in Keene, NH on Winchester street. This store sells everything from drinks to specialty tobacco. Which is not out of the ordinary for such an establishment.As i was passing by this convenience store on my way to class i started to wonder how much marketing was done to make this establishment so successful. After belaboring the idea in my head the best conclusion that I came to was, the owner had to do next to nothing to market this business due to the location.
The location for such an establishment is perfect, because it is set no more than 100 feet from two dorm buildings one of which being a freshmen dorm. I believe that this allows the business to market itself, just by the location alone. Throughout the years this store has been a common landmark that most any college student can refer to.
Which brings me to my next point and that is the power of word of mouth. Word of mouth in my opinion is by far the  best form of advertising and marketing for a business. That is if all goes "according to plan". I say this, because you can't force your customers to speak highly of your business, it happens on its own within outside conversations of individuals. I feel as though this is what happened to Camp-co. Seeing as how it is based feet for campus and at least three dorm buildings, it allows college students the convenience of referring to it as a landmark, using it for an establishment to find a quick fix of chocolate or ice cream when all other establishments are too far away, or closed at that time. Thus, allowing for the power of word of mouth to spread. This is a perpetual form or advertising and each year since it is based steps away from a freshmen dorm, they have a new student body to tap into.
I feel as though Camp-co would not be nearly successful as it is today if they were to be in a different location. It would be just another store based on a long common street that is used for commuters.

Do you feel as though the location makes Camp-co or is it something else?