Marketing as defined by, Pride and Ferrell is the process of creating, distributing, promoting and pricing goods as well as services to facilitate exchanges with customers and to maintain favorable relationship with those customers as well as stockholders. A small example of this would be the cell phone industry. To maintain a simplex form of marketing only two companies will be taken into account; Verizon and AT&T. Each company markets the same service and advertises in the same fashion.
Advertising however, is a new aspect of marketing as a whole. Advertising as defined by Pride and Ferrell is, "a paid nonpersonal communication about an organization and its products transmitted to a target audience". The ways in which Verizon and AT&T transmit their products to us (the target audience) is through radio, sponsors and television ads; which many of us as may recognize as the "map war". The easiest term to use for this subject is propaganda.
Propaganda is information, ideas or rumors that are deliberately spread to help or harm a group, company or movement. Many individuals may have experiences this by watching the commercials that advertise Verizon and AT&T plans. Each stating that they have more coverage than the other as well as embellishing the others faults that may mislead customers in many ways.
The differences between these three marketing principles are not merely definition but ways in which companies promote and sell their ideas and products to customers.
http://www.youtube.com/watch?v=VZPjJI0K7Bk
http://www.youtube.com/watch?v=igdyXceBZLA&feature=related
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