Coupons, Coupons, Coupons!

I know that this may sound like a broad topic to some; and in many ways it can be. However in recent years many more people have been using coupons. This can be caused by our recent economic downturn, while many families have to cut cost anyway that they can. Although I must pause to consider how many people use coupons based on what they need. For example, your house has just run out of paper towels, you remember skimming through the Sundays' news and seeing a coupon. You proceed to cut it out and use it in your purchase.For some this is the case. However, it is not the case for all, many people will use coupons just because they have them and think that it is a good deal. In this case you are wasting money. When using a coupon just to use it, means that you are purchasing a product that you didn't necessarily need until you had the coupon.  
Do you think that marketers know this? The obvious answer, of course they do! They use it in many ways as a marketing technique to promote new products that have just hit the market to gain a following.
For those that use only four to five coupons a week for things that they actually need they can save up to
$100 dollars a year.
While listening to the radio I found that many people cover this same topic, those as common as John Tesh.
"In a Washington University study, shoppers spent an extra $8 on impulse buys and luxury items for every dollar’s worth of coupons they used.The researchers think this happens because we like to reward ourselves for being thrifty. It also means that saving two dollars with a double-coupon on laundry detergent might get you to splurge on $16 worth of candy and hand-cream. The fix? Shop from a list and only use coupons for items you were going to buy anyway." How often do you use coupons for things that you actually need?
There are many more stories that pertian to this; I encourage you to check it out
http://www.tesh.com/ittrium/visit/A1x97x1y1xa5x1x76y1x2431x1x9by1x2436x1y5x1fc29x5x1