Grocery Store Advertising

    

Grocery store advertising has always fascinated me, in many ways the store in which people are shopping in targets young children as well as mothers, fathers and the elderly. It’s really hard to say how each of these different stores that all of us enter at one point or another targets such a vast market of people.

   The one scheme that truly intrigues me is how stores place their items that are appealing to children, on the lower shelves; which are at eye level with the child. As the younger ones are passing by with their mothers they see everything that they want. That may be horrible for their growing bodies but none the less are fascinated with the colorful boxes and animals that surround them. I wonder how many of those mothers actually let their children have what they point to or grab in the stores. Do mothers just give in for the sake of getting out of the store faster. This really is a tangled web or ingenuity on the grocery stores part. Although the intentions of the store are not necessarily concerned with children’s good health as they are making that extra dollar. But one must pause to consider how effective this is for the stores?

   Second, Stores always put candy at the front of the stores at the checkout counters. Yet another advertising scheme to get an extra dollar out of the pockets of those that shop there. This truly makes me question how much revenue the store makes in excess on those that go in for a simple jug of milk or loaf of bread?

   If we all took the time to question how often we go in to the store with a set list of items and actually stick to it, without grabbing that extra, "special buy", i think we would find that we buy a lot more than we actually need.

How often do you go into a supermarket and buy exactly what you need?